Performance of Top 5 Meal Kit and Specialty Food Apps on iOS in Mexico, Q1 2025

In the first quarter of 2025, the performance of leading meal kit and specialty food apps on the iOS platform in Mexico showcased a variety of trends. According to Sensor Tower data, these apps experienced fluctuations in downloads, revenue, and active user engagement.

Vivino: Drink The Right Wine saw a decline in weekly downloads, starting at approximately 1.6K at the beginning of the quarter and dropping to around 736 by the end of March. Revenue peaked at $4.6K at the start of January but settled to about $2.4K by the end of the quarter. Weekly active users had an initial surge reaching over 13.2K but gradually decreased to around 5.6K.

HelloFresh: Meal Kit Delivery maintained a relatively stable pattern in weekly downloads, ranging from 533 to 136 throughout the quarter. Active users began at 6.9K, fluctuating slightly but ending the quarter at 5.8K.

The app Factor_ Prepared Meal Delivery showed a decrease in weekly downloads from 323 to 53. Active users started at 4.1K, dipping mid-quarter, but ended with a slight increase to 3.3K.

For Green Chef: Healthy Recipes, downloads were minimal, with numbers ranging between 33 and 4. Active users remained relatively stable, hovering around 160 throughout the quarter.

EveryPlate: Cooking Simplified experienced a significant drop in downloads, starting at 47 and ending at 11. Active users fluctuated slightly, starting at 1.3K and ending at 1.1K.

These insights from Sensor Tower highlight the varying engagement levels and market dynamics for meal kit and specialty food apps in Mexico. For more detailed analytics and trends, Sensor Tower provides comprehensive insights into app performance.